You may contact our transfer agent, American Stock Transfer & Trust Company ("AST") to purchase Cracker Barrel Old Country Store, Inc. stock. You may call AST at 800-485-1883 or 718-921-8124 to obtain enrollment forms or log on to www.amstock.com and click on "invest online," select "all plans" from the left toolbar. Select Cracker Barrel Old Country Store, Inc. stock, select "invest now" and follow the enrollment wizard which will guide you through the six-step investment process. In addition to purchasing stock with the dividends in the plan, you may purchase additional shares; the minimum initial investment is $250 and the maximum is $10,000 per transaction. AST purchases the shares on the open market and any excess funds are used to purchase fractional shares. Once you are a shareholder, the minimum purchase is $25.
Although we do not ourselves sponsor a dividend reinvestment program or "DRIP," our transfer agent, American Stock Transfer & Trust Company ("AST"), sponsors such a program. You may call AST at 800-485-1883 or 718-921-8124 to obtain enrollment forms. In addition to reinvesting the dividends in stock purchases, you may purchase shares through the program; the minimum purchase is $25 if you are currently a shareholder and the maximum is $10,000 per transaction. AST purchases the shares on the open market and any excess funds are used to purchase fractional shares.
In order to change your address, please send a written request with your account number to our transfer agent: American Stock Transfer & Trust Company Operations Center 6201 15th Avenue Brooklyn, NY 11219 Attn: Data Entry Department You may also access your account online at www.amstock.com in the shareholder services section.
On American Stock Transfer & Trust Company's website, amstock.com, under the heading Shareholder Services transfer instructions, you will find instructions and forms to transfer ownership of stock certificates or change your name.
The procedure begins with accessing the website, amstock.com, to complete a lost certificate form. The form is in the Shareholder Services section under frequently asked questions. With the forms is a letter explaining the replacement process. Upon receipt of the lost certificate form, American Stock Transfer & Trust will begin the replacement process and mail the necessary forms to the mailing address maintained on the account. Please be advised that once the request to place a stop has been made, a signed written request must be submitted to have the stop removed. The price to replace a lost certificate(s), a Surety Bond Fee for Lost Stock Certificates is determined by the transfer agent.
We offer two ways to access investor documents. To receive annual reports, proxy statements or financial news electronically, visit our e-mail alerts page. Electronic copies are also available for download on the SEC Filings page of our Investor site.
If you cannot find the information on our website, you can e-mail us through this website or write to us at: Investor Relations Cracker Barrel Old Country Store, Inc. P.O. Box 787 Lebanon, TN 37087-0787 Phone: 615-444-5533
Cracker Barrel Old Country Stores went public in November 1981 with slightly over 600,000 shares offered at $10.00 per share. CBRL Group was organized under the laws of the state of Tennessee in 1998. All Cracker Barrel stock became the stock of CBRL Group on December 31, 1998.
On December 8, 2008, the company changed its name back to Cracker Barrel Old Country Store, Inc. CBRL Group, Inc. stock became the stock of Cracker Barrel Old Country Store, Inc. again. The stock still trades under the ticker symbol, CBRL.
The first Cracker Barrel Old Country Store opened in 1969 and today there are over 580 locations. Dan Evins, Founder and Chairman Emeritus, was working as a Shell Oil "jobber" in rural Tennessee in the late 1960s. Dan drove from town to town, always thinking about ways to sell gasoline. Having a young family himself, Dan understood the challenges of traveling with young children. It was often difficult to find a nice, clean place for a good family meal at a reasonable price, a place to pick up a treat to keep the kids occupied, or a gift. If there were a place where travelers could do all that, and buy their gasoline at the same time, Dan was sure it would be a success. He remembered the atmosphere of the old country general stores he had visited as a child. At the time, goods such as crackers were shipped to stores in a large wooden barrel. After all the crackers had been sold, the barrel was often used as the base for a checkerboard, around which locals would gather to catch up on all the local news. Dan decided to call this new enterprise Cracker Barrel Old Country Store; a place where travelers and locals alike could gather for a good meal, and some good conversation. He and a local contractor scratched the plans for the first store in the dirt of a plot of land of Highway 109 in Lebanon, Tennessee, and the first Cracker Barrel Old Country Store was born. From the very beginning, the goal of "pleasing people" was at the forefront of the business. It was important that all the individuals from guest to employee, from vendor to shareholder were treated with mutual respect and fairness; and so it was that "pleasing people" became our mission statement. And while the goal of the company is the same as that of any business, to make a profit, how we go about achieving that goal is of equal importance.
We have a convenient restaurant locator on crackerbarrel.com. Click on "Locations & Hours," enter your location and you will see the locations of the nearest Cracker Barrel within the miles you designated. Driving directions are also available. We also offer a map of our locations in our stores.
As disclosed in our 2014 10-K, in 2015, we plan to spend approximately 2.5% of our revenues on advertising compared to 2.4% in 2014. Outdoor advertising is expected to represent approximately 44% of advertising expenditures in 2015.