Introducing Imagination-Powered Butterflies™ Dolls, No Batteries or Computers Required
Butterflies(TM) Dolls (Photo: Business Wire)
They don't need electricity or USB ports. These new rag dolls, called Butterflies™, rely on something even more powerful than positive or negative ions to be interactive; they need to be hugged, tucked into bed and will keep all of a child's sweet secrets.
Reminiscent of days gone by with an updated twist, these soft, cuddly 15-inch dolls are powered by a child's imagination.
"Everything interactive today seems to be connected to a web-based or a
social media site, and we wanted to create something special but simple
to help stimulate a child's imagination and creativity," said
"We've spent more than two years creating this special line of dolls, designed to be wholesome, special and huggable," according to Evans. "This is an important initiative for us, and we anticipate featuring these dolls for years to come in our retail locations."
Available exclusively in 608
"We didn't see many options for a rag doll on the market, and believe there is a place for this type of doll. Butterflies™ are free spirited and always adventurous. Most of all, they're beautiful inside and out. We want little girls to believe in themselves, spread their wings and fly with their imaginations," Evans said.
The launch of the eight dolls includes a ballerina, princess,
cheerleader, schoolgirl, slumber party friend, horse lover, farm girl,
and mother's helper. Each comes in a uniquely-designed box with the
doll's personal story on it. The 15-inch huggable doll weighs
approximately six ounces and is surface washable. Dolls are priced at an
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