Cracker Barrel Old Country Store, Inc. Announces Launch of Licensed Products
Seven Licensed Products Shipping to Select Grocery Stores and Mass
Merchandisers Next Week
LEBANON, Tenn.--(BUSINESS WIRE)--
Cracker Barrel Old Country Store, Inc. announced today that the first
shipments of CB Old Country Store™ licensed products made available
through their licensing agreement with John Morrell Food Group, a
subsidiary of Smithfield Foods, will begin shipping next week. The
products, under the CB Old Country StoreTM brand, include
maple and smoked bacon, spiral ham and four types of lunch meat: oven
roasted turkey, smoked turkey, smoked ham, and honey ham. All are
high-quality, delicious products that consumers will be able to purchase
as part of their regular shopping experience and enjoy in their own
"Extending our brand beyond our physical locations is an important
component of our strategic plan," said Sandra B. Cochran, President and
Chief Executive Officer of Cracker Barrel Old Country Store, Inc. "As a
leader in consumer meat products, John Morrell Food Group has earned an
outstanding reputation for quality and service that is a natural fit
with our Pleasing People® mission. We think the combination
of strengths that our two companies consistently utilize to deliver
high-quality products to our consumers will prove to be a success for
our guests, retail shoppers, and our retail trading partners."
"We are delighted to announce that these seven licensed products will
arrive in stores later this month," said John Pauley, John Morrell Food
Group Executive Vice President of Sales and Marketing. "Now loyal guests
of Cracker Barrel Old Country Store, Inc. can find the types of choices
that they enjoy when they dine in the restaurant, right there in the
refrigerated section of grocery stores ready to bring home to enjoy."
Cracker Barrel Old Country Store, Inc. does not expect the licensing
initiative to have a material impact on its financial results in the
2014 fiscal year.
Cracker Barrel Old Country Store, Inc. and Kraft Foods Group Brands LLC
have reached an agreement that allows Cracker Barrel Old Country Store,
Inc. to enter the marketplace using the alternative logo, CB Old Country
StoreTM, to label licensed products.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly
home-away-from-home in its old country stores and restaurants. Guests
are cared for like family while relaxing and enjoying real home-style
food and shopping that's surprisingly unique, genuinely fun and
reminiscent of America's country heritage…all at a fair price.
Cracker Barrel Old Country Store, Inc. (Nasdaq:CBRL) was established in
1969 in Lebanon, Tenn. and operates 624 company-owned locations in 42
states. For more information, visit crackerbarrel.com.
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group
brands have become respected and well known for providing
premium-quality meat products to families across the United States. With
products ranging from lunchmeat and franks to smoked sausage, bacon and
pepperoni, the John Morrell Food Group is an important part of
consumers' mealtimes. The John Morrell Food Group offers several
national and regional brands including Armour®, Eckrich®, John Morrell®,
Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®
Kretschmar® and LunchMakers®.
About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's
largest pork processor and hog producer. In the United States, the
company is also the leader in numerous packaged meats categories with
popular brands including Smithfield®, Eckrich®, Farmland®, Armour®,
Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®,
Margherita®, and Healthy Ones®. Smithfield Foods is committed to
providing good food in a responsible way and maintains robust animal
care, community involvement, employee safety, environmental, and food
safety and quality programs. For more information, visit www.smithfieldfoods.com
DISCLAIMER: Neither Cracker Barrel Old Country Store, Inc. nor CB OLD
COUNTRY STORE products are affiliated with Kraft or Kraft's CRACKER
Cracker Barrel Old Country Store, Inc.
Source: Cracker Barrel Old Country Store, Inc.
News Provided by Acquire Media
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