LEBANON, Tenn.--(BUSINESS WIRE)--
Cracker Barrel Old Country Store recently shook hands over a freshly
signed contract with their new advertising agency of record Euro RSCG
Chicago. Euro RSCG Worldwide is the largest unit of Havas, a
world leader in communications and one of the largest integrated
marketing communications agencies in the world. Euro RSCG Chicago
succeeds The Buntin Group, the Nashville agency that had handled the
account for the past six years. Buntin Out-of-Home Media will continue
to handle outdoor buying, planning, and day-to-day operations for
Cracker Barrel.
"Everything about Cracker Barrel is authentic from biscuits to the décor
and that makes the brand extremely attractive from a creative point of
view," said Joy Schwartz, President of Euro RSCG Chicago. "Both the
restaurant and the retail aspects of Cracker Barrel provide many layers
on which to build a genuinely integrated marketing plan."
"We think Euro RSCG Chicago's disciplined approach and depth of
knowledge about our brand will enable us to take our marketing program
to the next level," said Chris Ciavarra, Cracker Barrel Senior Vice
President of Marketing. "Their strategic insight and creativity are a
great fit for our business and will enhance our already strong
traditional marketing efforts."
Euro RSCG Chicago, an agency for major national brands including
Citigroup, Sprint, Sears Holdings Corporation and Groupon, will handle
advertising, media, digital, in-store and promotions duties for Cracker
Barrel.
About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home
in its old country stores and restaurants. Guests are cared for like
family while relaxing and enjoying real home-style food and shopping
that's surprisingly unique, genuinely fun and reminiscent of America's
country heritage…all at a fair price. The restaurant serves up
delicious, home-style country food such as meatloaf and homemade chicken
n' dumplins as well as its made from scratch biscuits using an old
family recipe. The authentic old country retail store is fun to shop and
offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in
1969 in Lebanon, Tenn. and operates 603 company-owned locations in 42
states. Every Cracker Barrel unit is open seven days a week with hours
Sunday through Thursday, 6 a.m. — 10 p.m., and Friday and Saturday, 6
a.m. - 11 p.m. For more information, visit crackerbarrel.com.
CBRL-G
Cracker Barrel Old Country Store
Julie Davis, 615-443-9266
jdavis@crackerbarrel.com
Source: Cracker Barrel Old Country Store
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